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Shortlist Announced for Financial Times and Goldman Sachs “Business Book of the Year” Award

First Friday Book Synopsis

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues.

Books 89
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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70
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Why Do App Developers Still Live with Their Moms?

Harvard Business Review

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. Facebook had 2,400 employees in 2011; 3,500 in 2012; 4,900 in 2013; and 6,300 today. In this way, the industry parallels drug dealing.

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The Strategic Value of APIs

Harvard Business Review

Twitter acquired TweetDeck in 2011. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?” Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. Insight Center. Sponsored by Accenture.

Levitt 8
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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! ”.

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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. Copyright 2007-2011 by StrategyDriven, Inc. To read Tim’s complete biography, click here. All rights reserved.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353