First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70

Review Marketing Books Innovation 70

First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues.

Books 89

Books Levitt Energy Finance 89

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JANUARY 7, 2015

Twitter acquired TweetDeck in 2011. APIs allow firms to expand into markets they may never have previously considered. Through APIs, IBM also hopes to create multiple ecosystems that allow it to access many new markets. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

Price 50

Price Strategy Discount Levitt 50

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

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Blog Blue Ocean Strategy Collins Video 329