Harvard Business Review

MARCH 26, 2014

Their product, a program designed to combat procrastination, quickly became the best-selling productivity app on iTunes. Yet like most apps, WhatsApp is hardly unique as a product: Line, Kik Messenger, Viber, WeChat, and others do much the same thing. This is not uncommon. In this way, the industry parallels drug dealing.

Development 9

Development Levitt Real Estate IPO 9

Harvard Business Review

JANUARY 7, 2015

Twitter acquired TweetDeck in 2011. Google now has expanded API-based access to Google Maps and several of its other products. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. Insight Center. Sponsored by Accenture.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. Not all products must be discounted, but most executives discover that discounting can enhance profits. Copyright 2007-2011 by StrategyDriven, Inc.

Price 50

Price Strategy Discount Levitt 50

N2Growth Blog

OCTOBER 7, 2010

Smart leaders spend more time on creativity than productivity.&# Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach.

Blog 310

Blog Blue Ocean Strategy Collins Video 310