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Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. Loveworks follows Brian''s books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). Logic isn''t often a factor.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

One of the things I tend to value most is loyalty. In fact, there are few things I loathe more than gravy trainers, fare weather friends, gossips and others that display a lack of loyalty. In fact, there are few things I loathe more than gravy trainers, fare weather friends, gossips and others that display a lack of loyalty.

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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. I’ve also attempted to distinguish between loyalty and tenure.

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LeadershipNow 140: December 2011 Compilation

Leading Blog

Here are a selection of tweets from December 2011 that you might have missed: @wallybock >> Imagination Igniters: Books for Leaders. mjasmus: Most read in 2011: 30 Overlooked Acts of Leadership Courage. Compassion builds support, loyalty. The worst leadership moments of 2011 - The Washington Post. I don't wait for moods.

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Building Customer Loyalty :: Women on Business

Women on Business

How do I build customer loyalty? I earn loyalty by giving it. Loyalty has to be intentional and designed. Delighting customers doesn’t build loyalty. I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! Decide ) Decide what your customer experiences will look like.

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LeadershipNow 140: April 2011 Compilation

Leading Blog

Here are a selection of tweets from April 2011: How to be Perfectly Average by @learning_ceo. "By donhornsby: The Shifting Definition of Worker Loyalty. By far the most difficult skill for me to learn as CEO was the ability to manage my own psychology." LisaHaneberg: How to Manage Up Top Google Hit - Really About Command and Control?

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Harvard Business Review on Increasing Customer Loyalty: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.