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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. February 9, 2011 at 6:09 pm. April 2011.

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Succession Planning: Not Just for Older Leaders

N2Growth Blog

billion as of March 2013 (per Forbes Magazine.) years as of 2011 from 10 years in 2000. CEO Profiles Crisis Management Operations & Strategy Success CEO Onboarding CEO Succession Planning Dell Computers Dell Computers CEO Micahel Dell Offboarding Succession Planning'

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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. June 22, 2011 at 2:28 am. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. November 21, 2011 at 5:08 am. However, it woke up Coke who were forced to look beyond their advertising and instead at their operational strategy. November 21, 2011 at 7:20 am. November 25, 2011 at 12:02 am.

CEO 242
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Pursuing Entrepreneurial Companies: Grad Advice | In the CEO.

In the CEO Afterlife

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? But if you work in one of his companies, you won’t operate entrepreneurially. December 2011.

CEO 170
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Firstly, by facilitating all aspects of Apple’s hardware and pre-installing its own operating system, he secured sustainable competitive insularity. December 13, 2011 at 3:50 am. December 2011. November 2011.

CEO 201
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm. December 2011.

Brand 168