In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. December 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am. October 25, 2011 at 3:56 pm.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. December 13, 2011 at 3:50 am. December 2011. November 2011. October 2011. September 2011.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. November 21, 2011 at 5:08 am. November 21, 2011 at 7:20 am. November 25, 2011 at 12:02 am. November 25, 2011 at 11:55 am. In the CEO Afterlife. Main menu Home. Leadership. About John. Thanks for your view, srp.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. December 2011. November 2011. October 2011. April 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. September 24, 2011 at 3:56 pm. December 2011. November 2011. October 2011.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

JULY 10, 2011

by John • July 10, 2011 • Leadership , Strategy • 0 Comments. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife. In the CEO Afterlife. Main menu Home. Leadership.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. December 2011. November 2011. October 2011.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

FEBRUARY 5, 2011

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. February 9, 2011 at 6:09 pm. About John.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Excessive layering kills ideas before they get to top management. May 17, 2011 at 6:49 pm. How are you to manage your brand when selling yourself without a flashy label? May 18, 2011 at 1:33 am. >Q1. May 18, 2011 at 3:46 pm.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. July 25, 2011 at 6:19 am.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. October 26, 2011 at 7:44 am.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. Leadership.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. April 26, 2011 at 11:20 pm. December 2011. November 2011. October 2011.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

AUGUST 23, 2011

by John • August 23, 2011 • Life • 4 Comments. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). August 25, 2011 at 7:51 pm. August 25, 2011 at 10:21 pm. December 2011.

Crisis 100

Crisis CEO Brand Apparel 100

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. GE’s Jack Welch (pictured above) divides his time consulting with companies, travelling, golfing, lecturing at MIT’s Sloan School of Management and donating time and money to business education. December 2011. November 2011.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JANUARY 14, 2012

Management is inclined to ask questions rather than give orders. 2011 sales were $82 billion. They are, and department by department, the company is stocked with dedicated people that are better than their competitor counterparts. P&G is a challenging work environment. We have more good P&G people to get the job done.

Proposal 260

Proposal Advertising Brand Marketing 260

In the CEO Afterlife

JANUARY 30, 2012

So to use a sports analogy, I ask you to consider the mindset of 2-14 coaches Jim Caldwell of the Colts and Hue Jackson of the Raiders as they neared the end of the 2011 NFL season. A CEO leading a company on the verge of bankruptcy has to ditch the love-in and go into a crisis management mode.

McCarthy 212

McCarthy Leadership Crisis Management Sports 212

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The blemish is the abdication of brand attention by top management. About John.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011. I valued the power of the big idea; big ideas facilitated growth on the brands I managed.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

JUNE 26, 2011

by John • June 27, 2011 • Leadership , Strategy • 4 Comments. Isn’t top management supposed to be the strategic experts of the organization? June 29, 2011 at 6:38 pm. >I June 29, 2011 at 7:35 pm. >My June 30, 2011 at 10:19 pm. July 1, 2011 at 5:15 am. December 2011. November 2011.

Strategic Planning 100

Strategic Planning Planning CEO SWOT 100

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. June 21, 2011 at 5:57 pm. December 2011. November 2011. October 2011. August 2011.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

APRIL 26, 2012

Gulf of Mexico response” has 16 posts since the beginning of 2011; the six most recent are all about legal rulings or settlements or culpability. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise. The ”Health safety environment” theme contains zero releases since 2008.

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Then before we knew it, we were eating Pot-Noodles at our desks, and taking it in turns to go home and see our kids before they went to bed.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’. December 2011.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. PS: I was the Canadian Brand Manager of Brylcreem during the demise. March 21, 2011 at 4:16 pm.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 25, 2012

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Costco (2011 sales +14%, profit +12%) and Publix (2011 sales +7%, profit +11%) are two notable examples.

Brand 242

Brand Retail Bureaucracy Constraint 242