First Friday Book Synopsis

article thumbnail

What a treat! The “Five Best” of The McKinsey Quarterly’s articles published in 2011

First Friday Book Synopsis

According to the Quarterly‘s readers, these are the five best articles published in 2011. We’re all marketers now Engaging customers today requires commitment from the entire company—and a redefined marketing organization.more Global cities of the future An interactive [.].

article thumbnail

The McKinsey Quarterly: Top Ten Articles (2011)

First Friday Book Synopsis

The McKinsey Quarterly: Top Ten Articles (2011) Here is the “Top Ten Newsletter: Fourth Quarter 2011″ that enables you to read all of the most popular articles featured in The McKinsey Quarterly in 2011.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

article thumbnail

Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

article thumbnail

The Global Innovation 1000 (2011): Why Culture is Key

First Friday Book Synopsis

Tom Stewart is Booz & Company’s Chief Marketing & Knowledge Officer. In a recent email update, he asks several intriguing questions: Are there CEOs anywhere in the world who want their companies to become less innovative? Is anyone calling on employees to do a better job of thinking inside the box?

article thumbnail

The McKinsey Quarterly: Top Ten Articles for Third Quarter, 2011

First Friday Book Synopsis

Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers. In case you missed them, you can now check them out and join the conversation. Here are brief descriptions [.].

article thumbnail

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70