Terry Starbucker
OCTOBER 17, 2010
But what I tend to see in a lot of places is a real reluctance to go as far as they should for this very fear. What leaders need to keep in mind in their messaging are concepts that are very similar to marketers and their messaging. There’s certainly an “open rate” involved, to use a marketing term. Seriously, though, I agree.
Terry Starbucker
DECEMBER 2, 2010
And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”
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Terry Starbucker
AUGUST 29, 2010
Thirteen years later, the stock price is now above $240, and it has a market cap bigger than Microsoft. Jobs returned to Apple full-time in 1997 and quickly put together a brand new marketing campaign that he presented in a speech that summer. Jobs, in that speech, declares that “ Marketing is about values&#.
Terry Starbucker
JANUARY 24, 2010
] Tweet This Post Tagged as: Leadership , Social Media { 10 comments… read them below or add one } Brandon Cox January 24, 2010 at 10:21 pm It’s funny to me how boardrooms are now addressing a subject that grassroots marketers and small business owners have adopted ahead of time. Two points I would add. But it’s a step.
Terry Starbucker
OCTOBER 21, 2010
It is part of the overall marketing and advertising plan. It is the way people are now communicating with eachother and the way business’ are marketing. Thanks for your brief, but insightful post. Mike Suzanne Vara October 22, 2010 at 12:28 am Terry I agree it is not a strategy but like Mike it is part of/use with a strategy.
Terry Starbucker
AUGUST 8, 2010
Thanks for validating my adoration of Wilder’s Willy Wonka as a metaphor for the best kind of genuine marketing. Wonka is like a slightly more-mad Seth Godin or a slightly less-mad Joker (Alan Moore’s version), trying new ideas constantly and fearlessly, celebrating the capacity to try as much as the results themselves.
Terry Starbucker
JULY 18, 2010
To give background I’m still in College finishing my Business Marketing. Thanks again, and all the best! Terry Brandon Waselnuk July 19, 2010 at 8:44 pm Terry, You knocked this one out of the park. This post tied in so well with me from the other side of the table it’s astounding.
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