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The McKinsey Quarterly: Top Ten Articles (2011)

First Friday Book Synopsis

The McKinsey Quarterly: Top Ten Articles (2011) Here is the “Top Ten Newsletter: Fourth Quarter 2011″ that enables you to read all of the most popular articles featured in The McKinsey Quarterly in 2011.

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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

 Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011.  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011.  Enjoy! .  Enjoy!

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Updates: The Latest e-Newsletter & My Bookstore

Management Excellence

Management Excellence Updates for January 5, 2011:My latest e-Newsletter with subscriber-only content is out, and I've constructed a new bookstore (without harming any bricks or mortar), featuring my recommendations in leadership & management, strategy, innovation, marketing, history and biography.

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Video Book Club: The Discipline of Market Leaders

Next Level Blog

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. Main | Who’s The Boss? This week’s VBC feature did that for me.

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Better to Give than to be Grateful :: Women on Business

Women on Business

However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.