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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. June 21, 2011 at 5:57 pm.

Advice 147
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Post Layoff – To Take A Lower Salary or Not

Women on Business

My plan was to make a career transition and I had accepted the fact that I’d probably have to take a short term pay cut from my pharmaceutical sales job to transition into marketing with a higher long term salary potential. So what do you do to protect your earning power but also keep yourself competitive in a buyer’s market?

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3 Ways to Confront Economic Adversity in 2011

Coaching Tip

Nothing has ever been able to keep it down for long, and nothing ever will, if we are patient and allow our economy the time to heal itself through the virtues of the free-market system. . Bottom line, the American economy is multi-faceted, robust and resilient. Deregulation.

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Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining. Copyright (c) 2011.

ROIC 62
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No Pain, No Gain. Life Lesson on Endurance

QAspire

He was a marketing executive with a large pharmaceutical company when he decided to pursue his calling and start a fitness center. “ You get almost nothing without going through some kind of pain, unless you win a lottery.”, replied the man who was himself a fitness freak. He neither had space nor money to start out.

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The State of Strategy Consulting, 2011

Harvard Business Review

Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. Undertakings with $20 million price tags such as the post-merger integration of a giant pharmaceutical client and its equally humongous acquisition. And what's hot on the corporate rialto by way of consulting work?

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Why America Is Losing Its Entrepreneurial Edge

Harvard Business Review

The rate of business formation in 2011 was almost half of what it was in 1978, with the rate of dissolution somewhat higher than the past couple decades. financial services sector went from 13,000 of independent banks to half that number, while the top ten banks grew from 20% market share to 60%. In the guitar business , too.