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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. This compares with just one in 2011.)

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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. When it is wrong?

Prahalad 110
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Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative.

Ulrich 134
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Possibility Maximizer: Fast Company's 30 Second MBA

Sales Wolf Blog

Prahalad, but you'll also get the thoughts and opinions of business professionals from successful start-ups, non-profits, and boutique enterprises that serve very specific niches in their respective markets. .  Not only will you find some of the biggest names in business like Alan Mullaly, Mark Zuckerberg, and C.K.

Company 140
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Why Management Ideas Matter

Harvard Business Review

The results for 2011 are published today — 14 November. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Prahalad's earlier insights on the opportunities waiting to be found at the bottom of the pyramid. Who is the most influential living management thinker?

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Setting Strategy in Egypt's (and Other) Shifting Sands: A Four-Part Approach

Harvard Business Review

Developments in the Middle East — first the removal of long-time Tunisian President Zine el-Abidine Ben Ali in January 2011 and now Hosni Mubarak's stepping down in Egypt — suggest that authoritarian regimes in the region are not immune to "people power."