Leading Blog

MARCH 6, 2023

When CEO Sam Palmisano stepped down at the end of 2011, there were several qualified replacements, including Rometty. The senior vice president of human resources told her, “ Ginni, if you want the opportunity to be CEO of IBM, don’t try to run for office. Even with major changes, some things don’t change.

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Power Hammer CEO Human Resources 381

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am.

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Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Ives Sharon Drew Morgen Hank Moore Jamie P.

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Direct Marketing Resources Marketing Newsletter 50

Strategy Driven

JANUARY 18, 2012

How to Master Facebook Marketing in 10 Days. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages.

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Resources Marketing eBook How To 50

In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. Human Resources.

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Marketing CEO Brand Human Resources 100

Sales Wolf Blog

MAY 21, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  At the end of each business week I like to share a resource that I feel will add value to your professional life and help you to Maximize Possibility in your organization.  Department of Labor Employment Standards Administration (ESA) - U.S.

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Resources Consultative White Paper Human Resources 100

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

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CEO Company Rogers Human Resources 242

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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Magazine Brand Article Marketing 100

Tanveer Naseer

MARCH 11, 2011

Why You Need a Mobile Website by @ ShellyKramer [link] # marketing #. The March 2011 # Leadership Development Carnival is now up on @ greatleadership ‘s blog – [link] #. RT @ SkillSource : Looking for free # leadership dev resources? Some other posts you may enjoy: Twitter Weekly Highlights for 2011-02-04.

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Brand Learning-by-Doing Blog Incentives 112

In the CEO Afterlife

NOVEMBER 27, 2011

Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Leadership.

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CEO Company Brand Human Resources 229

In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Brand CEO P&L Brand Management 253

Coaching Tip

DECEMBER 31, 2010

That’s not how we view the world here at Elliott Wave International, where instead we study patterns of positive and negative mood to predict changes in the stock market, current events and other trends. The stock market is literally a drawing of how the scales of mass mood are tipping. It was only with such data that R.N.

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Analysis Parcell Trends Marketing 90

Mills Scofield

AUGUST 27, 2012

MedInternational was started in 2011 to raise the standard of healthcare in resource-poor regions of the world by sharing and maintaining appropriate hospital technology in these areas, initially Zanzibar, Tanzania. Thoughts on Charity, Foreign Aid and Market Incentives - Tanzania. by Chia Han Sheng on Sunday, August 19, 2012.

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Incentives Marketing Microfinance Entrepreneur 171

Mike Cardus

SEPTEMBER 15, 2010

Design by 12GrainStudio Stop Marketing & Start Sharing: Social Media Workshop Wednesday, September 15th, 2010 Posted by: mike Secrets of Social Media for Teambuilders with Tom Heck of The International Association of TeamWork Facilitators ( IATF ) Leadership TeleSeminar. Related posts: Social Marketing for Team Building.

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Workshop Media Marketing Team Building 116

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. Human Resources.

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CEO Comparison USP Brand 239

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am.

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Strategy CEO Human Resources Brand 250

Strategy Driven

MAY 15, 2011

Data Quality : A Survival Guide for Marketing. This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. Click here for more information on Data Quality : A Survival Guide for Marketing.

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Quality Marketing Resources Business Objectives 50

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

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Brand CEO Marketing Proposal 196

Next Level Blog

JUNE 22, 2010

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. Main | Who’s The Boss? This week’s VBC feature did that for me.

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Video Marketing Books Executive Coaching 129

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

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Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. In the CEO Afterlife.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

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CEO Human Resources Library Brand 256

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

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Brand CEO Stage-Gate Marketing 170

Strategy Driven

APRIL 5, 2012

Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. You just finished reading Recommended Resource - Advocacy ! Copyright 2007-2011 by StrategyDriven, Inc. Relate Articles: Recommended Resource – Decision Points. by John Daly.

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Resources Proposal Competitive Advantage Politics 50

Strategy Driven

NOVEMBER 13, 2011

This $7 Value eBook Expires 11/16/2011. Microsoft Office is one of the most popular and user friendly office suites in the market. You just finished reading Complimentary Resource - Microsoft Office 2010: Tips and Tricks - Limited Time Offer ! Consider leaving a comment!

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Resources Tips eBook Document 66

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife.

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CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. December 2011.

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CEO Human Resources Brand Middle Management 152

Strategy Driven

OCTOBER 2, 2011

How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation by More Trade Show Sales How To Increase Leads and Sales Generated From Trade Shows By 15% Or More. ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar!

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Video Resources Marketing Webinar 50

Strategy Driven

MARCH 27, 2011

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. Copyright 2007-2011 by StrategyDriven, Inc.

Marketing 50

Marketing Organization Resources Marketing Strategy 50

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm. September 14, 2011 at 4:10 am. September 14, 2011 at 7:37 am. Human Resources. December 2011. November 2011. November 2011.

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Crisis Management Crisis CEO Management 268

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. September 24, 2011 at 3:56 pm.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011.

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CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

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CEO Advertising Franchising Brand 201

Strategy Driven

JANUARY 8, 2012

Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012. You just finished reading Complimentary Resource - Top 10 Online Brand Protection Strategies for 2012 ! Copyright 2007-2011 by StrategyDriven, Inc.

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Brand Resources Strategy Customer Loyalty 50

Strategy Driven

MARCH 4, 2012

In HubSpot’s new eBook, Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, reveals insights on how Facebook can turn into a driver of real business results. You just finished reading Complimentary Resource - Beyond the Facebook Business Page: How to Generate Traffic & Leads with Facebook !

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Resources eBook How To Advertising 50

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

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Brand CEO Stage-Gate Marketing 131