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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

FEBRUARY 16, 2011

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives?

Resistance 85
Resistance Project How To Objective 85
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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

FEBRUARY 14, 2011

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. A social media marketing handbook for small business owners on the go.

Audience 81
Audience Media Marketing Word of Mouth Marketing 81
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