In the CEO Afterlife
APRIL 4, 2011
by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. December 2011. November 2011. October 2011. September 2011.
The Horizons Tracker
APRIL 28, 2022
Indeed, data reveal that rates of entrepreneurship have been in perpetual decline across the United States between 1978 and 2011. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.
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CO2
JANUARY 2, 2011
B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. They look at 9 Building Blocks that form the business canvas.
Harvard Business Review
FEBRUARY 29, 2012
Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do.
Harvard Business Review
MARCH 12, 2018
Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. Between 2011 and 2015, the company added 3,000 new people in engineering and development.
Harvard Business Review
FEBRUARY 14, 2012
Mass markets were a convenient fiction created by mass media. Case in point: Gap missed many of its performance numbers in 2011 by believing that their only interaction with their customers happened at the cash register. Because that's the point. Sharing, not telling.
Harvard Business Review
SEPTEMBER 14, 2011
In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. In a global market that includes both affluent and mass market consumers, and in a world of polycentric innovation, firms will need to master and integrate both structured and flexible approaches to innovation.
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