Harvard Business Review

FEBRUARY 29, 2012

While social media doesn't shift Porter's model , the social era surely does. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. There is no question that Porter's work has helped shape (some would say, "invent") modern-day strategy.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

CO2

JANUARY 2, 2011

It seems that they are adapting their work from Micheal Porters 5 forces. B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

FEBRUARY 14, 2012

Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X. Mass markets were a convenient fiction created by mass media. Case in point: Gap missed many of its performance numbers in 2011 by believing that their only interaction with their customers happened at the cash register.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16