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When is Spinning the Message a Good Thing?

Marshall Goldsmith

A: Every company that sells products or services "spins" these in a positive way to clients. The sender describing the benefits truly believes that the overall impact to the receiver of the message is positive. In the short-term, positive projections for the future may motivate people to buy products, services or stocks.

Prahalad 110
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Change the Way You Define Yourself

Marshall Goldsmith

For successful people, most of these characteristics can be described by very positive words, such as: "intelligent," "dedicated," "results oriented," or "winner." Here is a quick exercise that may help you determine how your own self-definitions are propelling you to success - or inhibiting you from positive change.

Prahalad 123
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7 Steps to Boost Your Leadership Self-Confidence

Marshall Goldsmith

Why should you expect your direct reports to demonstrate positive enthusiasm, if they don't see it in you? In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. Accept the fact that you are going to fail on occasion. All humans do.

Prahalad 127
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Three Traps to Avoid When Choosing a Successor

Marshall Goldsmith

All successful leaders are successful because of many positive qualities and in spite of some behavior that needs improvement. As long as the organization will be headed in a positive general direction - and achieving results - try to recognize that your successor's different path may actually turn out to be a better path.

Prahalad 127
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Advice for the Acquired

Marshall Goldsmith

o Look for the positives in the company that acquired yours. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. Don't make assumptions about the future based upon your history with the old company.

Advice 105
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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Here are a few suggestions that may help CMOs gain credibility and make a positive difference for their firms: 1. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. CMOs have a very high turnover rate.

Advice 107
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Choosing to Change

Marshall Goldsmith

Similarly, as you embark on changes large and small, try to keep your eyes on the prize and put a positive spin on setbacks. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. In other words, choose to change, and stick to it.

Prahalad 120