Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
Here are a few suggestions that may help CMOs gain credibility and make a positive difference for their firms: 1. Align yourself with the rest of your executive team. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link].
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