In the CEO Afterlife

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My Best Blogs of 2011

In the CEO Afterlife

So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. There has to be a break from day-to-day operations in the process. The Nuts and Bolts of the Strategic Plan [link]. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity.

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. As the tale goes, the inventor of Toblerone travelled to Switzerland’s Bern patent office in 1906 to apply for a patent of the manufacturing process. December 2011. November 2011. October 2011. September 2011. August 2011.

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Tough-Minded Ways to Innovate | In the CEO Afterlife

In the CEO Afterlife

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. But the structures, processes and people that keep things ticking along can also snuff good ideas and block their movement through the system. Good ideas often flow from the process of looking at customers, competitors and the business as a whole.

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The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. The senior folks charged with crafting the plan must enter the process with a mindset that is analytical, intuitive and creative. July 18, 2011 at 11:32 am. July 25, 2011 at 3:35 pm. December 2011. November 2011. October 2011.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. There may be improved stock market confidence in some of the companies that produce the world’s best-known brands, but a fundamental flaw exists in the management process that is supposed to renew brand health. December 2011.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Today’s economy screams for change in the process of branding. About John.

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

by John • June 27, 2011 • Leadership , Strategy • 4 Comments. The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation.