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Enchantment: The Art of Changing Hearts, Minds, and Actions

Leading Blog

Think How to Win Friends and Influence People 2011.) The process of delighting (enchanting) people with a product, service, organization, or idea begins with three steps: Likeability. Guy Kawasaki has made a career out of enchanting people. He has summarized what he has learned so far in Enchantment. Guy knows likeability.