Buy-In – The Imperative Strategy
Strategy Driven
NOVEMBER 7, 2011
Systems fail to reach their full potential and people become frustrated, which results in pushback, absenteeism, and low productivity. To mitigate the lack of buy-in, Johns Kotter created an 8-step change process model the first step of which is to Increase the Urgency for Change. Where is this situation or issue occurring?
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