In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. Don’t bet on success. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. Key to success is the HR executive’s ability to instill trust at all levels. This brings me back to culture and this is why Procter & Gamble and Wal-mart are very good succession planners. Take a look at the perennial success companies.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. It takes a tenacious marketer (or that marketer’s tenacious boss) to stick to a proven success formula.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. I’ve seen plenty of examples where giants are successful in spite of themselves.

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Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JANUARY 14, 2012

From 1837 to the present, P&G people have been the company’s sustainable success factor. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. 2011 sales were $82 billion. The mystical factor that distinguishes P&G from everyone else is people.

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Proposal Advertising Brand Marketing 260

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm. April 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness. Specialists focus on one product, one benefit, and one message. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

AUGUST 15, 2011

by John • August 15, 2011 • Branding , Marketing • 0 Comments. And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. Beer is certainly a fast-paced business in which advertising and branding are critical success factors. October 2011.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Encouraged by parents who suffered the hardships of a world war, we worked hard to do better, to make a success of ourselves. They know we can well afford their products. June 21, 2011 at 5:57 pm. December 2011. November 2011.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. March 21, 2011 at 4:16 pm. >Hi December 2011. November 2011.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. For the most part, the common thread connecting my choices is product association, imagery, character (personality) and differentiation conveyed by the name.

Brand 252

Brand Advertising Constraint Creativity 252

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. I hope Amanda’s success is a wake-up call to the old school. February 18, 2011 at 8:39 pm. >I February 19, 2011 at 9:11 am. October 14, 2011 at 9:07 am. December 2011. November 2011. October 2011.

Brand 100

Brand CEO Open-book Magazine 100