article thumbnail

The Lean Startup: A book review by Bob Morris

First Friday Book Synopsis

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Ries 103
article thumbnail

The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. June 14, 2011 at 7:15 pm. June 14, 2011 at 11:13 pm. >I December 2011.

Ries 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Dangers of the Minimal Viable Product

Harvard Business Review

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. The intellectual leader of the movement is Steve Blank , a serial entrepreneur who now teaches at Stanford and the University of California at Berkeley.

article thumbnail

Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup.

Ries 8
article thumbnail

The Making of an Innovation Master

Harvard Business Review

Ries builds off the teaching of Innovation Master Steve Blank and urges entrepreneurs to "remove waste" from the creation of new businesses by being very scientific in the management of unknowns. His 2011 book, The Lean Startup , is a must read. Osterwalder's open-sourced, tool-oriented approach makes him a practitioner's dream.