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Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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Demand: Another book review by Bob Morris

First Friday Book Synopsis

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc.

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Adrian J. Slywotsky, Part Two: An interview by Bob Morris

First Friday Book Synopsis

Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

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Roadmap to Revenue: A book review by Bob Morris

First Friday Book Synopsis

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].

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Blah, Blah, Blah & Demand – December Choices for the First Friday Book Synopsis

First Friday Book Synopsis

We had a terrific session yesterday at the November, 2011 First Friday Book Synopsis. Karl Krayer presented his synopsis of The Shallows, and I presented my synopsis of the new book by Jim Collins, Great by Choice. It was a valuable session. Both books were terrific, and I view Great by Choice as an important [.].

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