Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My My ranking of the “Best Brand Names”  has no time constraint. If fact, every quantitative measurement has been removed. That is the brand name acid test. MORE >>

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. My pattern is posting every Monday, on leadership, strategy, marketing and life. November 19, 2011 at 11:09 am. November 19, 2011 at 1:32 pm. Strategy. MORE >>

2011 sales were $82 billion. Branding Human Resources Leadership Strategy Business Consumer Packaged Goods Integrity Marketing Owen Butler P&G Procter & Gamble VisionI could talk about their brands, their global clout, their sales growth or their stock market value. Not today. They have the ability to disagree and freely do so. MORE >>

So to use a sports analogy, I ask you to consider the mindset of 2-14 coaches Jim Caldwell of the Colts and Hue Jackson of the Raiders as they neared the end of the 2011 NFL season. Clarity of purpose, strategy, and vision will never be more critical than in these situations. Harbaugh and McCarthy were having great seasons. MORE >>

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Here’s the problem: the strategy is bad. What makes my blood boil is the ongoing reliance upon the word “strategy” to justify stupidity from above. Generally speaking, if the decision is dumb, then the strategy is dumb too. Strategy. MORE >>