Building a Software Start-Up Inside GE
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. The first step was to hire someone to run it. The next question was where to establish the software center.
Let's personalize your content