The Branded Mind: A book review by Bob Morris
First Friday Book Synopsis
MAY 12, 2012
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand Erik du Plessis , with Nigel Hollis and Graham Page Kogan Page (2011) A travel guide and operations manual for exploration and management of the “Damasian paradigm shift” With assistance contributed by Nigel Hollis and Graham Page, Erik [.]. (..)
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