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Let Them See You as Human

Persuasive Powerhouse

SEPTEMBER 8, 2010

The women (admins were all women at one time) began talking about how difficult it was to find good child care, and how they had to travel great distances sometimes to find it. Turns out he was just a normal guy who loves trout fishing. This greatly extended commute times to work.

Blog 172
Blog Self-aware Trout Learning-by-Doing 172
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace. One unifying theme.

Brand 8
Brand Storytelling Trout Retail 8
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