Harvard Business Review

JUNE 23, 2016

Trying to explain to my children that there are advertising breaks so people can sell them things was a deflating experience. While many have theorized about the decline of interruption-based advertising, I realized as I looked into my children’s faces that the end may be sooner than advertisers realize.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

FEBRUARY 7, 2014

advertisers will spend approximately “$17.46 According to research presented at the 2012 Audio Branding Congress , congruent sound cues can increase the speed of a visual search for products (a key for success in both online and retail settings), as well as improve the perceived taste of food and wine (PDF). of total digital spend.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JANUARY 9, 2017

The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Advertising fulfills many essential niche needs. Business-to-business publication advertising. Nothing – not even reputable films – should be judged only by fickle box office ratings. Self-promotional brochures. World Class.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

OCTOBER 24, 2013

For instance, in 2012, the viral campaign “Kony 2012” for the Invisible Children organization garnered nearly 100,000,000 views, and was covered by most mainstream news organizations. The short film has been viewed more than two million times. Advertising Marketing' The campaign has more than 2,000 results in Google News.

Marketing 20

Marketing Content Brand Audience 20

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). reauthorization law, envisions a $5 billion-plus industry of camera drones being used for all sorts of purposes from real estate advertising to crop dusting to environmental monitoring and police work."

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9