Rapid BI

NOVEMBER 7, 2012

By not doing any of these things on a regular basis, in 2012 and beyond, can we really claim to be acting in a professional way? As social media grows, its not difficult to see what happens when a graduate or undergraduate has a poor – or good experience when job hunting. I don’t think so.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. The objections seem to fall into two major categories: 1) fear of visually being on the web (in fact, their social media is probably non existent as well) and 2) I can do this myself.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. SNCF’s Audio Logo, 2012. For instance, back in August, eMarketer reported that in the digital area alone, U.S. of total digital spend.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JANUARY 9, 2014

From 2002 to 2012, the impact of individuals’ task performance on unit profitability companywide decreased, on average, from 78% to 51%. On the most effective sales teams, particularly B2B, the individual no longer reigns supreme. Even in sales, network performance now accounts for about 44% of the impact.

Team 10

Team Metrics Compliance Attrition 10

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

MARCH 26, 2015

Procter & Gamble, for instance, realized it was losing market share by testing its media campaigns exhaustively before releasing them. With its 2012 London Olympics sponsorship it resolved to optimize its ads in real time. Marketing leaders know that they have to be prepared to iterate and optimize on the go.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8