article thumbnail

The Kony 2012 "Controversy"

Harvard Business Review

Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. Similarly, many bemoan the march of students into business schools and investment banking. Spending too much money on film and media. It's a film and media organization for Christ's sake.

Film 15
article thumbnail

Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Billion-dollar MIS-MEASUREMENT: Bank of America DIDN’T measure or understand the power of Facebook. Start a YouTube channel by inviting your customers to film WHY they bought from you. Copyright 2007-2012 by StrategyDriven, Inc. Wanna know who else ‘measured’ financial return? Blackberry measured smartphones.

ROI 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don't Abandon Crowdfunding -- Manage It

Harvard Business Review

Furthermore, I understand all too keenly the complexities of determining a fair valuation for companies that are too early in their development to fit existing measurement standards and can't meet the criteria for standard bank or SBA funding. The April 2012 report estimates that 452 crowdfunding platforms (CFPs) raised nearly $1.5

article thumbnail

Many Companies Still Don’t Know How to Compete in the Digital Age

Harvard Business Review

inch disk drives; LCD vs. CRT television; online vs. brick-and-mortar banks). Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff.

article thumbnail

The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. Banks are now trying to compete with financial planners and investment banking houses. Nothing – not even reputable films – should be judged only by fickle box office ratings.

Brand 50
article thumbnail

How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. But these forms of external turbulence tend to be the trigger of free fall, not the cause.

article thumbnail

Get the Maximum Value Out of Your Big Data Initiative

Harvard Business Review

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. How are Fortune 500 companies going about realizing value from their Big Data initiatives?