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Will Social Media feature as part of your communications toolkit in 2012?

Chartered Management Institute

But how are you going to leverage Social Media to improve sales, communicate that key message or get yourself a new job in the coming year? Companies are doing it, Government is doing it and so is the community and voluntary sector as well as individuals. You are not watching this post, click to start watching.

Media 72
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Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

The opening statements by Apple’s lawyer, Harold McElhinny, alleging that “Samsung copied the iPhone” and that “Samsung went far beyond the world of competitive intelligence and crossed into the dark side” were translated in a multitude of languages and displayed next to pictures of Steve Jobs, one of the most charismatic CEOs of all time.

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Get More from Your Event Spending

Harvard Business Review

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media. These goals have inherently different evaluation criteria.

ROI 8
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JP Morgan's Loss: Bigger than "Risk Management"

Harvard Business Review

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." How Competitive Intelligence Rules Encourage Cheating. Many people, including quite a few U.S.

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Viral By Design: Teams in the Networked World

Harvard Business Review

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Achieving those effects is no accident. The Invisible Children, Inc.

Team 12
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How to Actually Put Your Marketing Data to Use

Harvard Business Review

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.