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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. TOTAL JOKE.

ROI 66
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Success Begins with Quality Customer Service

Chart Your Course

A recent Bain Capital Customer Loyalty study found that consumers are four times more likely to do business with a company that provides good customer service versus a competitor that offers a lower price. A startup that places customer service at the top of its priorities is setting itself up for sustained profitability.

Quality 182
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Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

We should keep quiet or the media will drag us through the mud. What many don’t know is that their CEO, John Replogle, and his team and board are also dedicated to authenticity in their dealings with team members, customers, suppliers, everyone. Customers responded fast and furiously. We are a litigious society. People mess up.

How To 120
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Using Instagram is not an option; it’s an opportunity!

Strategy Driven

Here’s what Instagram offers to your social media mix: It’s instant. It takes less time than other social media. It is by far, my favorite of the social media options. ‘September 16, 2012′ (Almost a year ago – and she was on it every hour before then). How to make sales calls on social media.

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How have you progressed since the third grade?

Strategy Driven

And how important are those skills to your sales success, your business success, your social media success, and your career success? REALITY: Your customer is more likely to buy your message if they buy into your passion. Copyright 2007-2012 by StrategyDriven, Inc. How much better are your writing skills? About the Author.

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Global sales needs are also local sales needs

Strategy Driven

It takes a concerted effort that includes social media, solid relationships, referrals, and attraction. You talk a lot about different media (email, video, social networks, etc.) The Internet and all forms of social media are the new channels and the NOW channels. Copyright 2007-2012 by StrategyDriven, Inc.

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A celebration of consistency. A legacy of insight.

Strategy Driven

In 1992 you had to rely on print media. There’s no reason for your voice to be muted, and (through search engines and social media) every opportunity to be found. Here are the imperatives of success for 2012 – and the next 20 years: 1. For that same amount of time, I have asked you to write with me. Imperatives are not optional.