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Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

Long before it became fashionable, Saul was leveraging the power of business models in his career. Saul cites Whitney Johnson’s description of what jobs social media does for her [3]. New Jersey: Wiley & Sons, 2012), pg. 2] (Kaplan, 2012), pg. 3] (Kaplan, 2012), pg. 4] (Kaplan, 2012), pg.

Kaplan 151
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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

Salinger, famous for “Catcher in the Rye” passed away this year, as did the talented fashion designer Alexander McQueen. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The brilliant writer, J.D.

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What CEOs Have Learned About Social Media

Harvard Business Review

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. Companies don’t want to be left behind.

Media 8
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Why the Print Catalog Is Back in Style

Harvard Business Review

With the concurrent rise in online sales and marketing, print media seemed like a waste. According to the DMA, in 2012 mailings dropped to its lowest level since it began collecting annual data in 2001. Will they once again fall out of fashion at the first sign of softness in the market?

Retail 8
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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? Well, not necessarily. What’s the trick?

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We Need Both Networks and Communities

Harvard Business Review

Social media certainly connects us to whoever is on the other end of the line, and so extends our social networks in amazing ways. Friedman added that “at their worst, [social media sites] can become addictive substitutes for real action.” But this can come at the expense of deeper personal relationships. It sure does.