Fujifilm Succeeded Where Kodak Failed
Coaching Tip
JULY 16, 2015
Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. just as worldwide film sales almost immediately began to fall. At the turn of the century, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. What happened?
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