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18 Leadership Lessons And Quotes From Rogue One: A Star Wars Story

Joseph Lalonde

A Reel Leadership Post With Disney’s $4 billion acquisition of the Star Wars license in October of 2012, a lot of things have changed. Because Rogue One was not a saga film but a side-film to the series. The film helped us here in briefly displaying the name of the planets as they appeared on screen.

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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.

Bond 10
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How Disney Found Its Way Back to Creative Success

Harvard Business Review

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Iger used the Pixar and Marvel purchases to convince George Lucas to sell them Lucasfilm (for about $4 billion) in 2012. It was a bold push towards the future.

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Remembering a Leader in Green Energy

Coaching Tip

Stanford Ovshinsky 1922-2012. Companies around the world license his patents. "It Mr. Ovshinsky used the same basic insight decades later to produce flexible photovoltaic materials, printing them on film on a machine the length of a football field. Source: The Wall Street Journal, October 19, 2012.

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Many Companies Still Don’t Know How to Compete in the Digital Age

Harvard Business Review

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. By 2005, Kodak ranked No. digital-camera sales (No.

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How to Pull Your Company Out of a Tailspin

Harvard Business Review

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. It began moving into adjacencies that were tightly linked to the core — Lego for girls, a new set of mini figure elements, licensing the brand for a Lego movie. The results were amazing.