Harvard Business Review

JULY 15, 2016

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JULY 12, 2012

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. We also acquired India's largest media products distribution company to deliver magazines, books, and DVDs to thousands of vendors across the country.

Marketing 13

Marketing Film GDP Media 13

Strategy Driven

OCTOBER 8, 2012

It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film. Ask them if you can come over and talk about how your product is used. Copyright 2007-2012 by StrategyDriven, Inc. All rights reserved.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

MARCH 16, 2018

On the morning of May 18, 2012, at precisely 11:05, Nasdaq planned to execute the first trade in in Facebook’s hotly anticipated initial public offering. Some teams, such as film crews and SWAT teams, face surprises all the time. In the film industry, this knowledge comes from how people progress through their careers.

Crisis 11

Crisis IPO Film How To 11

Harvard Business Review

SEPTEMBER 13, 2012

On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. bankruptcy court.

Health Care 16

Health Care Levitt Film Chemicals 16

Harvard Business Review

FEBRUARY 7, 2014

With of our increasingly audio-enabled media environment , the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. SNCF’s Audio Logo, 2012. SNCF Audio DNA, 2005. SNCF’s Audio Logo, 2008.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JANUARY 17, 2012

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses.

Gilbert 15

Gilbert Film Incubator Business Model 15

Harvard Business Review

APRIL 9, 2018

In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

MAY 2, 2017

Moreover, Hidden Champions have also contributed to the sustainment of the German manufacturing base, and it is in large part thanks to them that nearly a quarter of the German gross domestic product continues to come from manufacturing. The percentage in most other highly industrialized countries such as the U.S. ,

Class 15

Class Drucker Globalization Film 15

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. Great emotional stories can also make a competitive argument about product features null and void. Chances are, the stories that stay with you also make you cry – or laugh – or get angry.

Marketing 13

Marketing Storytelling Brand Supply Chain 13

Harvard Business Review

JUNE 19, 2014

Jack Ma’s First Day Speech in Alibaba Apartment from Taluswood Films on Vimeo. That choice cuts to the heart of Alibaba, according to Porter Erisman, who served as a vice president at the company from 2000 to 2008, and whose documentary on his time there debuted in 2012. “Alibaba was started in Hupan Garden.

Porter 8

Porter Decentralization Film Project 8

Harvard Business Review

DECEMBER 18, 2012

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. As Dunbar immerses himself in the Sioux culture and people, they give him the name, "Dances With Wolves." This change will bring systemic and additional challenges to the US economy.

Technology 8

Technology Film Operations Conference 8

Harvard Business Review

MARCH 28, 2016

In the past, disruption occurred at the level of discrete product and service technologies that competed to offer better value for customers (e.g., Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers. The nature of disruption is changing. inch vs. 3.5-inch A misunderstood story.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

DECEMBER 28, 2012

If you were a good girl or boy in 2012, with nary an unanswered email or incomplete task, Santa may have rewarded you with a shiny new tablet under the Christmas tree. I want to be more productive. On iOS you'll be glad to have a one-stop source of iOS bookmarklets ; on Android, you'll want a helper app like MyBookmarks.

Video 9

Video Travel Film Media 9

Harvard Business Review

JANUARY 9, 2017

The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

OCTOBER 24, 2013

For instance, in 2012, the viral campaign “Kony 2012” for the Invisible Children organization garnered nearly 100,000,000 views, and was covered by most mainstream news organizations. The goal is to find the link to an issue that plagues your consumers and relates directly or even tangentially to your brand or product.

Marketing 20

Marketing Content Brand Audience 20

Harvard Business Review

JANUARY 21, 2013

When Jobs was the last and only buyer standing in 1986 when George Lucas had to sell off the Pixar graphics arm of LucasFilms (for $10 million), he never expected the company to ever make money on animated films. Launching numerous product failures. billion in 2012. Not knowing the right market for NeXT computer. The Apple Lisa.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. To that end, he installed a new management team, and with its help he began to focus the company’s energy on the one core product that had made it great: its toy brick system.

Company 8

Company How To Business Model Engineering 8

Strategy Driven

JUNE 22, 2012

Some companies claim that purchasing their product is the ‘be all, end all’ panacea for life’s dilemmas. My analysis: Productivity software does no good unless one commits to change, alters behavioral traits and commits to time management. It must also focus upon people, products, processes, procedures and potential.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

MARCH 18, 2013

As of 2012, it had terminated more than 1.5 Game analytics has emerged as one of the main resources for ensuring game quality, understanding consumer behavior, and maximizing the player experience, similar to how the film and television industries are using big data to cater to viewers.

Airlines 8

Airlines Film Industry Proposal 8

Harvard Business Review

JANUARY 28, 2015

Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers. But the questions of timing and scale are still the minds of Clay Christensen and Maxwell Wessell in 2012.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). With so many products that begin as something specialized for the military and then turned over to us every day citizens, it's becoming apparent that drones are on the verge of something big.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

OCTOBER 28, 2013

In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). Kickstarter funds everything from art to food to fashion, films, and hardware. In exchange for my pledge, I will receive a silver-plated Polar pen from the start-up’s second production run.

Disruptive Innovation 8

Disruptive Innovation Finance Venture Capitalist Supply Chain 8

Harvard Business Review

FEBRUARY 1, 2013

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. How are Fortune 500 companies going about realizing value from their Big Data initiatives?

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8