Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. I’m feeling a great deal of resistance from people about creating videos to grow their business. Copyright 2007-2012 by StrategyDriven, Inc. Best Regards, Jeffrey.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

APRIL 15, 2013

She borrowed a bulky video camera from her office job at a television studio and carried it all the way to Cambodia. Socheata followed her father through an empty field, video camera in hand. This conversation became a central part of the film Socheata created about her family. But only if we allow them to. Take Socheata Poeuv.

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Film Armstrong Video Entrepreneur 11

Harvard Business Review

MARCH 16, 2018

On the morning of May 18, 2012, at precisely 11:05, Nasdaq planned to execute the first trade in in Facebook’s hotly anticipated initial public offering. Some teams, such as film crews and SWAT teams, face surprises all the time. In the film industry, this knowledge comes from how people progress through their careers.

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Crisis IPO Film How To 11

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. Chances are, the stories that stay with you also make you cry – or laugh – or get angry. The strong emotions make them memorable. So how do marketers go from 0 to tears in 30 seconds?

Marketing 13

Marketing Storytelling Brand Supply Chain 13

Harvard Business Review

DECEMBER 28, 2012

If you were a good girl or boy in 2012, with nary an unanswered email or incomplete task, Santa may have rewarded you with a shiny new tablet under the Christmas tree. Another surprisingly easy option on iOS is to drag video files into GoodReader using its wifi connection, as long as you are using a supported video format.

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Video Travel Film Media 9

Harvard Business Review

JANUARY 9, 2017

The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Joseph Lalonde

APRIL 2, 2018

Any time a director tries to translate a New York Bestseller to film, they face an uphill battle. Released in 2012, Ready Player One tells the story of teenager Wade Watts. After the death of OASIS co-creator James Halliday (Mark Rylance) dies, a video message is transmitted to the world. What Is Ready Player One?

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Leadership Power eBook Simon 162

Harvard Business Review

OCTOBER 24, 2013

trillion display ads shown online each year, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 For instance, in 2012, the viral campaign “Kony 2012” for the Invisible Children organization garnered nearly 100,000,000 views, and was covered by most mainstream news organizations.

Marketing 20

Marketing Content Brand Audience 20

Harvard Business Review

JANUARY 21, 2013

When Jobs was the last and only buyer standing in 1986 when George Lucas had to sell off the Pixar graphics arm of LucasFilms (for $10 million), he never expected the company to ever make money on animated films. If you haven't seen the video about Jobs describing the vision for NeXT's customers, you should watch it on YouTube.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. A century ago Leica brought to market the first lightweight camera, whose most distinctive feature was the quality of its lens, allowing small film images to be blown up without losing much resolution.

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Company How To Business Model Engineering 8

Harvard Business Review

OCTOBER 28, 2013

In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). Kickstarter funds everything from art to food to fashion, films, and hardware. The compelling campaign video demonstrating the different ways the pen could be configured and used went viral.

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Disruptive Innovation Finance Venture Capitalist Supply Chain 8