In the CEO Afterlife
OCTOBER 11, 2011
Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Leadership. Main menu Home.
In the CEO Afterlife
NOVEMBER 18, 2013
I finished my 9 month assignment in the spring of 2012 and I’m back in the CEO afterlife. But as an acting C-suite executive, I managed to stick to proven leadership and strategic principles while seeking the technical counsel of others in execution. I’ll gladly admit that this was the tipping point. You’ve still got the juice.
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In the CEO Afterlife
AUGUST 6, 2013
This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The hemorrhaging is in electronics, and in late 2012, they shelled out $1.8 Not so long ago, Sony looked invincible. Panic has set in. Sony is comprised of three main businesses: electronics, entertainment and financial services. That’s an understatement.
In the CEO Afterlife
APRIL 26, 2012
(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. In the aftershock, the world watched BP and its chief executive, Tony Hayward, make blunder after blunder while their crude continued to gush, literally and figuratively.
In the CEO Afterlife
SEPTEMBER 24, 2012
Fast forward to 2012 and “answering e-mails” would surely bite into the time-starved CEO’s work week. This infographic from the Wall Street Journal captured the typical work week of a Chief Executive Officer in November of 2009. Nonetheless, I suspect meetings at 18 hours a week isn’t a declining trend.
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