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In the CEO Afterlife

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Why Great Brands Lose Their Way

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The hemorrhaging is in electronics, and in late 2012, they shelled out $1.8 Wouldn’t you expect more innovation?

Brand 260
Brand P&L Human Resources Brand Management 260
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3 Small Steps for a CEO, One Giant Leap for a Leader

In the CEO Afterlife

SEPTEMBER 24, 2012

Fast forward to 2012 and “answering e-mails” would surely bite into the time-starved CEO’s work week. When I was in the corner office, I institutionalized 3 ostensibly minor initiatives that opened my eyes to new possibilities, improved my performance as a leader, and enhanced the company’s competitive position.

CEO 207
CEO Chief Executive Officer Business Model Competitive Advantage 207
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