2012, Marketing Strategy and Media

New Year. New Leader.

Lead Change Blog

DECEMBER 29, 2015

Amy Cuddy – She is known around the world for her 2012 TED Talk, which is the second-most-viewed talk in TED’s history. He has been described by business leaders and the media as one of the greatest thinkers and nonfiction writers of his generation. Adam Grant – He is Wharton’s top-rated teacher.

Porter

Porter Christensen Consultative Influence

Seven Steps to Start a Consulting Business

Chart Your Course

JULY 29, 2013

Armed with decades of experience and connections, the group is leveraging social media and cloud and mobile computing to build their businesses. In its 2012 Independent Workforce Index, MBO Partners estimates that boomers account for around a third of all independent consultants. Having an effective website is critical.

Consultative

Consultative MBO Learning Curve Media

Innovation High-Five

Mills Scofield

JANUARY 6, 2013

During 2012, creating a process for internal innovation moved to our priority list. Early in 2012, the team created ideas to impact each of these areas and voted on innovation as the common denominator. From social media tools to business process gamification to digital wallets, we received over a dozen great ideas. The Company.

Innovation

Innovation Incubator Brand Document

Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

JUNE 12, 2014

How much would it cost to have similar media coverage through a traditional advertising campaign? And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. AdvertisingAge reports that in 2012, Samsung increased its U.S.

Marketing Strategy

Marketing Strategy Strategy Marketing Licensing

Why Great Brands Lose Their Way

In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The hemorrhaging is in electronics, and in late 2012, they shelled out $1.8

Brand

Brand P&L Human Resources Brand Management

People Are the New Channel

Harvard Business Review

APRIL 15, 2013

He used this information to formulate a marketing strategy that spoke to the customers in a language they understood. He then tested his strategy repeatedly with customers until it truly resonated. In 2012, they were ranked as the 4th fastest-growing tech company by Technology Fast 500. The result? The results?

Venture Funding

Venture Funding Brand Marketing Content

Why Target’s Canadian Expansion Failed

Harvard Business Review

JANUARY 20, 2015

The market exit will stop Target’s continued losses in Canada and help the company focus on its strategic initiatives in the U.S. In Target’s annual 2012 report , then-CEO Gregg Steinhafel mentioned Target’s “two years of exceptional dedicated and hard work” to prepare for the international expansion.

Retail

Retail Merchandising Discount Price

Pricing Lessons From the London Olympics

Harvard Business Review

JUNE 19, 2012

The committee organizing the London 2012 Olympic Games faced an extraordinary business challenge: How to price 8 million tickets in a way that allows equitable access to 26 sporting events, meets revenue and attendance targets, and adheres to the explicit social objective of making the Olympiad "Everybody's Games.".

Price

Price Committee Sports Transportation

An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

SEPTEMBER 11, 2012

But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. "But

Marketing

Marketing Brand Benchmarking Marketing Strategy

Joining Boards: It's Not Just Who You Know That Matters

Harvard Business Review

JULY 16, 2013

Our 2012 survey, in partnership with WomenCorporateDirectors and Heidrick & Struggles, of more than 1,000 corporate directors across the globe, found that only 48% of the boards had a formal process of determining the combination of skills and attributes required for their board and, therefore, for new directors.

Telecommunications

Telecommunications Biotechnology Health Care Real Estate

Understanding Chinese Consumers

Harvard Business Review

NOVEMBER 14, 2013

Why are these global brands using different marketing strategies in the U.S. In 2012, Chinese took 83M foreign trips, up by 18.4% These experiences, along with technology development and social media channels, have helped Chinese consumers become more informed and sophisticated. is about $77 in Beijing.

Price

Price Brand Globalization Cost

The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. The available avenues are advertising, the press, and social media.

Press Release

Press Release Reputation Tourism Advertising

CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO

CEO Marketing Hotels Long-term

Marketing Without a Master

Harvard Business Review

NOVEMBER 16, 2012

Taking place on November 27, 2012, #GivingTuesday's goal is to show that the holiday shopping season can also be about giving back. Both organizations have worked on uniting communities to harness social media for social good, and #GivingTuesday was a logical framework to bring Americans together for this purpose.

Marketing

Marketing Simon PR Market Segmentation

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies

Policies Short-term Diversity Education

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies

Policies Short-term Diversity Education

Leadership Digital

New Year. New Leader.

Seven Steps to Start a Consulting Business

Trending Sources

Innovation High-Five

Are Apple’s Patent Wars a Marketing Strategy?

Why Great Brands Lose Their Way

People Are the New Channel

Why Target’s Canadian Expansion Failed

Pricing Lessons From the London Olympics

An Unlikely Partnership: When HR and Marketing Join Forces

Joining Boards: It's Not Just Who You Know That Matters

Understanding Chinese Consumers

The Gulf Spill: BP Still Doesn’t Get It

CMOs and CEOs Can Work Better Together

Marketing Without a Master

Obama and Romney Are Ignoring Hispanic Voters

Obama and Romney Are Ignoring Hispanic Voters

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