First Friday Book Synopsis

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Social Media is Just That – Social

First Friday Book Synopsis

I am not surprised at all to see the statistics published on February 20, 2012 by the Pew Research Center that reveal very few Americans receive political news from social networks. It’s not from social media. Where do we get our information about politicians, campaigns, platforms, etc?

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The Better Mousetrap: A book review by Bob Morris

First Friday Book Synopsis

The Better Mousetrap: Brand Invention in a Media Democracy Simon Pont Kogan Page (2012) “Reality is a collective hunch.” Lily Tomlin When I noted the subtitle of Simon Pont’s book, “Brand Invention in a Media of Democracy,” I immediately – and incorrectly – assumed that his focus would be on how effective branding can help [.].

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Lincoln: A President for the Ages, a book review by Bob Morris

First Friday Book Synopsis

Lincoln: A President for the Ages Karl Weber, Editor and Contributor PublicAffairs/Participant Media (2012) Even without Spielberg’s great film with which it is associated, this book would still be a stunning achievement Those who have already seen Steven Spielberg’s film may be surprised to learn that this “companion volume” is much less about (..)

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Mark W. Schaefer: An interview by Bob Morris

First Friday Book Synopsis

Schaefer is author of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (2011), Return On Influence (2012), and Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) as well as a globally-recognized educator, speaker, business consultant, and author. His [.].

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Congratulations!

First Friday Book Synopsis

FYI, here are the finalists: Commentary, Digital Media Honors excellence in opinion journalism on digital platforms The American Scholar (“Zinsser on Friday,” by [.]. Congratulations to William Zinsser, a finalist for this year’s National Magazine Award in the category of Digital Commentary.

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Blogging on Business Update from Bob Morris (Week of 12/17/12)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Race Dennis N.T. Perkins with Jillian B. Murphy The Leaders We Need: And What Makes Us Follow Michael Macoby Metaskills: Five Talents for [.].

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