REVERSE INNOVATION: Create Far From Home, Win Everywhere
Marshall Goldsmith
AUGUST 26, 2012
My good friend and Dartmouth Professor Vijay Govindarajan (VG) reveals a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (HBR Press, April 2012): Innovation flows uphill and its future lies in emerging markets. The launch of the book Reverse Innovation has been hugely successful.
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