Harvard Business Review

JANUARY 6, 2012

In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Also 2012 will see some CSR issues that became part of the mainstream conversation in 2011 escalate in interest.

Supply Chain 16

Supply Chain Company Strategic Planning Bottom-up 16

Harvard Business Review

OCTOBER 25, 2012

A mighty oil company presides over an environmental disaster — one that spills over to become a PR disaster as well. Star Princess Cruise Lines: In April 2012, passengers on the cruise ship Star Princess told members of the ship's crew that they had spotted a fishing boat that showed signs of being in distress. Five big problems.

Company 16

Company Airlines Offshoring PR 16

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 27, 2012

It's fascinating to watch where Cook has spent his time at work so far in 2012. Wages and working conditions, particularly in China, have and will continue to receive intense media scrutiny. But, the probability that Jobs foresaw entertainment-computer-smartphone-social-media trends beyond five years is close to zero.

Supply Chain 15

Supply Chain Retail PR Industry 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence? A hybrid of humans and AI is remaking retail, marketing, and customer service.

Content 8

Content Trends Media Advertising 8

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. The available avenues are advertising, the press, and social media. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise.

Press Release 131

Press Release Reputation Tourism Advertising 131

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Women on Business

MARCH 18, 2013

Positive Social Media Sharing. Social Media. Do your customers with the highest CLV use social media? If they do, then actively leverage social media platforms to facilitate greater sharing among this valuable audience segment. Quality trumps quantity here. Often, companies only count the direct revenue from a customer.

Efficiency 259

Efficiency PR ROI Loyalty 259

Women on Business

JANUARY 11, 2011

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extends certain middle class incentives and credits such as the Earned Income Credit and Coverdell Education Savings credit.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

NOVEMBER 16, 2012

Agency truly lies with the agency — or so marketers would like to think — whether that be an ad agency, PR firm, or graphic team. Taking place on November 27, 2012, #GivingTuesday's goal is to show that the holiday shopping season can also be about giving back. And it's exhilarating. It's called #GivingTuesday.

Marketing 8

Marketing Simon PR Market Segmentation 8

Harvard Business Review

DECEMBER 18, 2012

Individual companies are feeling the bite: analysts at Morningstar estimate that input costs at Tyson Foods will rise by $700 million — more than its 2012 net income. One auto analyst declared 2012 the " Year of the Green Car ," with more high-MPG models, 500,000 hybrid sales in the U.S., It wasn't just energy.

Supply Chain 10

Supply Chain Constraint P&L Energy 10