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Johnny Manziel - How Will Johnny Football Handle Celebrity in 2013?

Building Personal Strength

Johnny Manziel When the Texas A&M freshman quarterback's name was called as the 2012 winner of the Heisman Trophy, I felt a thrill of delight. Not so long ago, back in June, months before the 2012 football season started, Manziel was far, far from being a legend. Copyright 2012. I hope it's real. Will he stay humble?

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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma.

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Get More from Your Event Spending

Harvard Business Review

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media. Marketing Advertising, Marketing & Public Relations'

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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. The available avenues are advertising, the press, and social media.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Marketers, communicators, and the public alike deserve a better understanding of personality marketing — what it is, how it works, and why it matters. But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. The personality targeting controversy.

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A Couple Reasons to Smile About

Women on Business

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extends certain middle class incentives and credits such as the Earned Income Credit and Coverdell Education Savings credit.