Harvard Business Review

MAY 18, 2015

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.

Media 8

Media CEO Video Chief Executive Officer 8

Rapid BI

NOVEMBER 29, 2012

No think of that individuals relatives or social media connections. What is that lack of respect and good manners doing to the reputation of your business? this generation has access to media like never before. Images ©BBCNews 2012. What impact will that have on their future decisions: Imagine their next role is.

Brand 46

Brand Organization Letter Case Study 46

Strategy Driven

MARCH 26, 2012

I’m celebrating my twentieth year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. That might be a good intention for the remainder of 2012. My core of information transformed into a body of work that includes 11 books – all bestsellers. UNDERSTAND CREATIVITY.

Loyalty 56

Loyalty Customer Loyalty Follow-up Seminar 56

Strategy Driven

APRIL 16, 2012

Will this help me build my reputation? Build your business social media presence. Copyright 2007-2012 by StrategyDriven, Inc. Whatever you’re doing with your non-business, non-family time, ask yourself these reality questions: Will this help me double my sales? Will this help me build better relationships? All rights reserved.

Customer Loyalty 50

Customer Loyalty Competitive Advantage Creativity Seminar 50

Harvard Business Review

JANUARY 6, 2012

In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Also 2012 will see some CSR issues that became part of the mainstream conversation in 2011 escalate in interest.

Supply Chain 16

Supply Chain Company Strategic Planning Bottom-up 16

Harvard Business Review

AUGUST 10, 2012

There were five finalists in the race to host the 2012 Olympic Games. They would certainly have had to confront a number of media-created myths, chief among them that the Olympics "cost" the taxpayers billions of dollars. Using London in 2012 as an example, the Opening Ceremony of the Games was fixed for 9:00GMT on July 27, 2012.

Sports 14

Sports Construction Analysis Hotels 14

Harvard Business Review

SEPTEMBER 4, 2018

That’s the percentage of games the team has won under Meyer as head coach since he joined Ohio State in 2012. Meyer stated that his statements to the press during Big 10 Football Media Days were “not completely accurate” and “misstatements” even though the evidence suggests he knew he was not telling the truth.

Meyer 8

Meyer Ethics Self-aware Morale 8

Harvard Business Review

OCTOBER 26, 2012

However, our online behaviors are now also of interest to recruiters and employers, who are desperately trying to translate them into "digital reputations" and use them to find talent online. Indeed, 1 in 6 job seekers credits social media with helping them find a better job.

Reputation 11

Reputation Hotels Media Advertising 11

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. The available avenues are advertising, the press, and social media. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise.

Press Release 131

Press Release Reputation Tourism Advertising 131

Harvard Business Review

FEBRUARY 16, 2015

In 2012, for instance, shareholders said no to almost $15 million in compensation for Vikram Pandit at Citigroup and to almost $6 million for Fernando Aguirre at Chiquita Brands. It hurts the company’s reputation not only with investors but also with suppliers, customers, and the general public.

CEO 8

CEO Proposal Policies Report 8

Harvard Business Review

MAY 10, 2012

With the rise of social media and the ability of buyers to check out a business long before they engage with its marketing communications or sales people, the very idea of a "promoter" is looking dated. The concept that emerged at the 2012 Summit on Customer Engagement was "defender." Move beyond promoters to defenders.

Reference 13

Reference Telecommunications Survey Customer Loyalty 13

Harvard Business Review

DECEMBER 6, 2016

In 2012, Cabot became a certified B Corp. B Corp certification encouraged more “whole-systems thinking” around our social and environmental practices, which led Cabot to develop even more robust customer and consumer programs, cut operating costs, and strengthen our brand reputation as a sustainability-minded company.

Cooper 8

Cooper Benchmarking Reputation Brand 8

Harvard Business Review

MAY 31, 2012

In the wake of its significant trading losses (now reportedly rising from $2 to $3 billion or more), JP Morgan can win back some of its lost reputation by transparently holding those responsible to account. Instead, the problems here involve, at a minimum, outsized losses and material harm to reputation.

CIO 8

CIO Committee Risk Management Banking 8

Harvard Business Review

JULY 16, 2012

The problem with many of the other current rankings is that they are heavily influenced by company reputation and media coverage. We track shareholder returns and market capitalization changes from the first day the leader took the helm to the last (or until March 31 2012 if still in office).

Long-term 13

Long-term Short-term Globalization Reputation 13

Harvard Business Review

SEPTEMBER 12, 2017

This step goes hand in hand with the media attention these price changes drew. Amazon must change that price perception in the stores, in the media, and internally. When Johnson took over in 2012 the share price achieved a maximum of $42.44. That publicity is not an accidental by-product of Amazon’s efforts.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

APRIL 18, 2013

And so often when someone is talking about one of the three on social media, at least one or both of the other are mentioned. To get a sense of the scale of the conversation that these women have launched, we monitored the billions of conversations that occur in real-time on social media through the NetBase platform.

Cost 8

Cost Brand Media COO 8

Harvard Business Review

SEPTEMBER 13, 2017

Novo Campo, a program launched in 2012 by ICV, helps local ranchers produce sustainable and deforestation-free beef. Consumer-facing brands such as these are the most vulnerable to reputational risk. Social media makes supply chains transparent, and consumers will hold the retailers responsible more than ranchers or slaughterhouses.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. Ford decided to create a mechanism that lets the head of social media connect directly to Ford’s CEO, Alan Mulally. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

JANUARY 6, 2012

As well, it is a time of political gridlock on major social, economic and budgetary issues, and the choices leaders make pose real risks and opportunities — financial, legal, reputational and political — for companies. The chances of Congressional action on this issue in 2012 are zero.

Company 13

Company Politics Policies Proposal 13

Strategy Driven

JUNE 22, 2012

Their words overstate, get into the media and are accepted by audiences as fact. Nothing – not even reputable films – should be judged only by fickle box office ratings. My analysis: If the founder is still active in the business and is accessible to customers, then the reputation is upheld. All rights reserved.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

MARCH 26, 2015

Procter & Gamble, for instance, realized it was losing market share by testing its media campaigns exhaustively before releasing them. With its 2012 London Olympics sponsorship it resolved to optimize its ads in real time. Protect and manage reputations.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

SEPTEMBER 21, 2012

(Think of Franklin Roosevelt, who became famous for his radio-based " fireside chats ," or Ronald Reagan, whose easy-going style earned him a reputation as " the Great Communicator.") Yet the Obama campaign signaled the emergence of a novel framework for managing electoral communication at a national level.

Operations 15

Operations Media Long-term Open-book 15

Strategy Driven

JUNE 11, 2012

What standards are you setting and who are the people involved in setting those standard – not just in your company, but also in the mind of your customer and in the reputation of your business in your community and in your industry? Reputation trumps price. Your reputation stems from what others think about you and say about you.

Customer Loyalty 72

Customer Loyalty Loyalty Reputation Seminar 72

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 15

Policies Short-term Diversity Education 15

Harvard Business Review

OCTOBER 30, 2015

These risks extend to a company’s reputation, its employee relations, its customer and shareholder relationships, its legal footing, and attainment of its business strategies. million in the 2006 off-year cycle to more than $300 million in the 2012 presidential cycle. Consider what Aetna faced in 2012. million to the U.S.

Politics 8

Politics Committee CPA Policies 8

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 8

Policies Short-term Diversity Education 8