Harvard Business Review

FEBRUARY 7, 2012

You may have noticed something was missing throughout the nation's most social sporting event of the year. The Super Bowl in-game broadcast had zero social media TV integration. Likely, the common internal social media struggles got in the way. Likely, the common internal social media struggles got in the way.

Advertising 14

Advertising Consensus Media Audience 14

Harvard Business Review

JUNE 19, 2012

The committee organizing the London 2012 Olympic Games faced an extraordinary business challenge: How to price 8 million tickets in a way that allows equitable access to 26 sporting events, meets revenue and attendance targets, and adheres to the explicit social objective of making the Olympiad "Everybody's Games.". Be proactive.

Price 13

Price Committee Sports Transportation 13

Harvard Business Review

JULY 27, 2011

We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Even the notoriously cynical British media remain supportive. Lord Sebastian Coe, chair of the London 2012 Olympic Games, summed up this attitude, saying, "In every time of adversity lies opportunity.never let a good crisis go to waste."

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

Harvard Business Review

JUNE 13, 2014

Businesses, researchers, the media, and all manner of celebrities have been throwing the spotlight on men who enjoy full lives honoring the importance of both work and family. In the world of sports, things might have looked bad a couple of months ago. If you’re a dad who works, this is a good time to celebrate.

Sports 9

Sports Human Resources Policies Media 9

Harvard Business Review

JANUARY 31, 2013

The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. But in 2012, spots that. And Kantar explains that audience tuneaway rate during the average commercial for the 2012 Super Bowl was 0.7%, or seven out of every 1,000 viewers.

Advertising 8

Advertising Budgeting Storytelling Brand 8

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote, there was a panel discussion about the state of media. One senior media executive was discussing the power of "a four screen world."

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

MAY 22, 2014

But they know, at least subconsciously, that 42 years after the Title IX legislation sent American women in droves onto the sports field and then directly to dominance in higher education, only 4.6% And yet the basic truth is that business is not yet really a co-ed sport. of Fortune 500 CEOs are women. This compares to the 0.5%

Diversity 8

Diversity Attrition Sports CEO 8

Harvard Business Review

APRIL 7, 2016

Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? Well, not necessarily. 1 form of self-expression.”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

AUGUST 6, 2012

Havas Sports & Entertainment (HS&E) provided advice to a number of brands considering sponsorship of the 2012 Games. It was too late to source information relevant to 2012 decision-making, so we're using these Games as our test bed to determine the effect that sponsoring the Olympic Games has on sponsors' brands.

Brand 12

Brand Audience Committee Sports 12

Harvard Business Review

SEPTEMBER 4, 2018

That’s the percentage of games the team has won under Meyer as head coach since he joined Ohio State in 2012. However, in competitive environments such as work and sports, the classic findings flip : competence is prized over character.

Meyer 8

Meyer Ethics Self-aware Morale 8

Harvard Business Review

FEBRUARY 12, 2013

That first banner that Modem Media, the fledgling digital agency where I worked, built for AT&T, was helpful, and it was useful. We knew, as my Modem Media boss G.M. Innovative shops like Modem Media, Razorfish, and Agency.com were snapped up. billion in 2012 to $20.89 rather than, "What can we sell people?"

Advertising 11

Advertising Media Content Brand 11

Harvard Business Review

FEBRUARY 20, 2014

In In 2012, the New York Times published a round-table debate about it. But some Olympians change citizenship when their nationality hampers their ability to practice their sport at the highest level. After a falling-out with Korean sports authorities, Ahn looked at both the U.S.

Globalization 8

Globalization Loyalty Short-term Sports 8

Harvard Business Review

NOVEMBER 5, 2013

For the Globe and its counterparts, the competition is not one rival or game at a time, like baseball; it is multiple digital media offerings and others-to-be-named-later. These lessons work in companies, communities, countries, sports teams, and even families. Be prepared for bad news; the situation is always worse than you think.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. Ford decided to create a mechanism that lets the head of social media connect directly to Ford’s CEO, Alan Mulally. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

DECEMBER 21, 2012

The privately held firm has reported fiscal 2012 sales of over $3 billion with profits over $400 million. They are effective because they are completely on-brand, very consistent over a long time period, and so creative and edgy that they create buzz through the mainstream and digital media.

Brand 9

Brand Energy Comparison Video 9

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.”

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

NOVEMBER 14, 2013

For example, a one-hour art or sports class for a 4- to 10-year-old costs around RMB200 (about $33) in Beijing, a price much higher than what parents would be willing to pay for themselves. In 2012, Chinese took 83M foreign trips, up by 18.4% Chinese Consumers Are Becoming More Informed, More Sophisticated, and More Active.

Price 8

Price Brand Globalization Cost 8

Harvard Business Review

MAY 28, 2015

So I reached out to Brandon Webb, an innovative SEAL trainer/educator, and CEO of Force12 Media for real-world perspective on what industry could learn from a special operations sensibility. “Our instructors were teaching better, and our students were learning better,” Webb noted in The Red Circle , his 2012 SEAL memoir.

Training 8

Training Education Incentives Leadership 8

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. It entails continuous movement and rapid passing, and requires players with good touch and maintain possession.

Cooper 16

Cooper Objective Short-term Incentives 16

Tim Milburn

FEBRUARY 16, 2012

Jeremy Lin has captured the attention of the sports world in dramatic fashion. Some are comparing the phenomenon to the media frenzy that surrounded Tim Tebow during the heart of the NFL season. Well…actually, the back-up part ended on February 4, 2012. Lin plays for the New York Knicks as a back-up point guard.

Leadership 103

Leadership Fashion Sports Skills 103

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. It entails continuous movement and rapid passing, and requires players with good touch and maintain possession.

Cooper 8

Cooper Objective Short-term Incentives 8

Eric Jacobson

NOVEMBER 9, 2010

What youll read is primarily based on what Ive learned from a variety of mentors, co-workers and supervisors over the past 30 years. -- Eric Jacobson -- formerly a Senior Vice President at Penton Media in Overland Park, Kansas (Kansas City, MO). companies using a blog for marketing purposes, your business likely will within the next year.

Blog 56

Blog Company How To Mentor 56

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. Instead of forcing people to overwhelmingly focus their time and attention on a single screen, broadcasters, sports teams and "appreneurs" increasingly seek to monetize divided attention spans by promoting multidevice engagement.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

Harvard Business Review

JANUARY 15, 2014

Leaders also engaged with the entire workforce at once, in sports stadiums. We had an initial public summit to which we invited industry heads and the media. This is an excerpt from How I Did It: The CEO of Anglo American on Getting Serious About Safety from the June 2012 issue of Harvard Business Review. An HBR Insight Center.

Operations 8

Operations Industry CEO Bottom-up 8

Harvard Business Review

JUNE 19, 2018

After the school shooting in Parkland, Florida, in February 2018, Dick’s Sporting Goods announced that it would no longer sell semiautomatic rifles in its hunting and fishing stores (it had already stopped selling them at its main stores after the December 2012 Sandy Hook School shooting). hbr staff/thelinke/Getty Images.

Politics 8

Politics Brand Participative Retail 8