The Better Mousetrap: A book review by Bob Morris
First Friday Book Synopsis
DECEMBER 5, 2012
The Better Mousetrap: Brand Invention in a Media Democracy Simon Pont Kogan Page (2012) “Reality is a collective hunch.” Lily Tomlin When I noted the subtitle of Simon Pont’s book, “Brand Invention in a Media of Democracy,” I immediately – and incorrectly – assumed that his focus would be on how effective branding can help [.].
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