February is a special month for network TV. With the Super Bowl (which attracted 108 million viewers this year), the Grammys (28 million this year) and the Oscars (39 million last year), the month is a cornucopia of events that draw in a mass audience. These events show how, even in a world of cable-cutters, video on demand, and streaming movies, the audience for free media is still growing. While the Super Bowl and the Grammys didn’t hit last year’s record highs, ratings for both are up dramatically since 2007; 16% and 40%, respectively (Oscars are up 22% since 2007 using last year’s data).
February Shows Advertisers Still Love Broadcast Channels
Social media has given live-event TV a healthy boost.
February 19, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.