You’re watching TV with the family and having a nice moment. Then all of a sudden a commercial comes on for an erectile dysfunction drug, or a preview for a horror flick. You interrupt your blissful reverie with a reflex reaction, knocking over the chip bowl in a mad dash to change the channel. And now you have to explain both the commercial and your crazed reaction to your children. Fun times with the family indeed.
Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement
And it can’t come soon enough.
September 05, 2013
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.