If you’re like me and watch far too much television, this summer’s pretzel roll ads felt like salty lasers burning their promotions into your hungry heart. No fewer than five large American restaurant chains peddled an offering encased in a pretzel-like bread.
The Curious Case of Summer’s Hottest Food Item: The Pretzel Roll
An investigation, of sorts.
September 20, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.